Today I continue with my mini-series. It is about my encounters with organizations that I had seriously considered as a supplier. In other words: I was about to buy from them. In terms of opportunity probability we are talking about 80-100% when I got in touch with them for the first time.
Yet they managed to drive me off. And usually that took only a single interaction. How did they "achieve" this?
My posts will be anonymous. Their purpose is not to shame anyone. But these encounters usually taught me a lesson. In some cases I even must admit that I might have done something similar. So I thought that perhaps others might benefit as well.
Today's story is about a leading provider for office space. Their offering spans entire buildings or floors, but also single small rooms or a shared co-working space.
So when I checked their website I was pleasantly surprised that several locations were nearby. Also, the rate for a small fixed room (only I have access) seemed quite reasonable.
But then came the "blast from the past". I was asked to fill out a contact form, to be called for discussing the details. I hate this. What is the problem to put all relevant information on the web page?
Well, I was sufficiently interested to ignore my gut feeling. The phone call came about a minute later. The person's German was ok, but a bit of a stretch for a sales job. Then came the real bummer: The rate for the kind of room I was looking for was about twice as much as advertised.
That immediately killed the deal for me. Also the 10% discount if I ordered in the next 5 days didn't change that (surprise). I thanked the person and said I would have to sleep over it.
A few hours later I got an email. It came from a completely different domain, so I almost deleted it right away. On closer inspection it was a pretty ugly copy-paste conglomerate with different fonts, sizes, and a completely incoherent level of detail.
Two days later I thanked the sender and declined the offer. Will I ever again check out that company? Yeah, you guessed right. |